Mentioned in this article
- This is Zippo’s first gaming performance product and second foray into the esports sponsorship space.
- Zippo will partner with NRG’s Apex Legends team, which recently finished first at TwitchCon earning $60K USD.
- The Zippo HeatBank 9s is a rechargeable hand warmer that can also power mobile devices.
Lighter manufacturer Zippo has partnered with NRG Esports Apex Legends players Coby “Dizzy” Meadows, Brandon “Ace” Winn, and Marshall ” Mohr ” Mohr to bring a rechargeable ergonomically designed hand warmer to the esports space.
This is the second time Zippo has brought its hand warmers to an esports organization; the company inked a similar deal with North American esports organization Panda Global last year.
“When we connected to Zippo for their electronic hand warmers we were very excited for a superior alternative,” Panda Global’s managing director Alan Bunney told The Esports Observer in March of 2018. “The team at Zippo is also keen on learning about esports as we help them navigate the space through Panda Global.”
According to the release, the brand is partnering with NRG’s Apex Legends players Meadows, Winn, and Mohr to create a limited-edition run of branded HeatBank 9s rechargeable hand warmers.
“We’re really excited to be working with NRG teammates Dizzy, Ace and Mohr – three players at the top of their game – to launch the limited edition NRG x Zippo HeatBank 9s Rechargeable Hand Warmer,” said William Kolasa, senior director of integrated marketing communications at Zippo. “This is the first step in a bigger commitment to providing gamers with the ultimate accessories to power their play.”
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