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- Allied Esports and Wanyoo have partnered to monetize esports experiences at Wanyoo esports cafes and centers.
- The multi-year deal will see Allied help Wanyoo create infrastructure and content production for esports events.
- Allied Esports’ partnership with Wanyoo replaces its former Chinese affiliate relationship with Lianmeng Dianjing, which expired on Dec. 1.
Today Allied Esports, an esports entertainment and property company, announced that it has partnered with Wanyoo, a network of esports cafes and centers in China. According to the multiyear agreement, Allied Esports will assist with the expansion of Wanyoo’s overseas operations. Allied Esports and Wanyoo will also collaborate on the creation and monetization of esports experiences including facilities in Australia, Canada, Singapore, the United Kingdom, and the United States.
“Allied Esports wants to partner with like-minded companies to develop an ecosystem of global facilities and events where gamers can compete, share experiences and create content, live and in-person,” said Frank Ng, CEO of Allied Esports Entertainment. “By joining forces with an industry innovator like Wanyoo, we have the opportunity to grow our brand and scale our footprint at an incredible rate, while providing gamers with new and exciting ways to fulfill their passion for esports entertainment.”
The Allied Esports Property Network was introduced in December 2018 for global partners interested in developing esports venues while participating in Allied Esports’ event programming and content production.
Fortress Esports, Allied Esports’ exclusive affiliate partner for Australia and New Zealand, is soon to open its first location, Fortress Melbourne, a nearly 30,00 square feet facility at Emporium in the city’s central business district in early 2020.
In 2018, Wanyoo organized approximately 3,000 esports matches under the Wanyoo Arena Tournament brand, including League of Legends and Dota 2 events, with select winners having the opportunity to participate in playoff tournaments as part of the Tencent championship series.
Allied Esports’ new strategic alliance with Wanyoo replaces its former Chinese affiliate relationship with Lianmeng Dianjing, which expired on Dec. 1.
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