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Imax, known for large screen experiences in movie theaters, has signed a deal with Vindex, which will produce and facilitate esports events and experiences exclusively for Imax theaters.
While details are scarce, the two companies have said that that Imax will show broadcasts of different esports events and content across its worldwide network of big screens. According to Imax, the company has over 1,500 IMAX theatres in over 80 countries and territories around the world.
“Coming off our biggest year ever at the box office, it’s clear that audiences around the world see Imax as a go-to destination for fandom, community and the most immersive entertainment experiences,” Imax CEO Rich Gelfond said in a release announcing the deal Friday. “We’ve long seen the opportunity to bring the explosive world of esports to our platform and we’re excited to work with proven innovators like Mike, Sundance and the Vindex team to create entirely new experiences for fans worldwide.”
Vindex Studios was created by Major League Gaming co-founders Mike Sepso and Sundance DiGiovanni through Vindex to produce, direct, and broadcast various esports events. The expected start to this collaboration is H1 2020.
Vindex announced its launch on Oct. 31, 2019, backed by a $60M USD Series A investment.
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