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Update: Starbucks will serve as the presenting sponsor for the first Major of the Championship Series season which will now be called the Madden NFL 20 Classic Presented by Starbucks Nitro Cold Brew. Starbucks has only signed on for this event and as of this article’s publication will not activate at any other Championship Series events.
- The Madden NFL 20 Championship Series season will include four majors that are closely tied to NFL events.
- SNICKERS will return as a sponsor, while Pizza Hut is a new addition. Players will compete in the new in-game Pizza Hut Stadium during majors.
- Additional details will be revealed tonight following a Twitch livestream about the new season.
EA Sports today announced first details for the Madden NFL 20 Championship Series, which will more closely tie its major competitions to key events during the National Football League (NFL) season.
The Madden NFL 20 Classic will kick off the season’s live events schedule from Aug. 31-Sept. 1 at Esports Stadium Arlington in Texas, and is tied to the NFL Kickoff weekend. The Club Championship event (Dec. 18-21) will take place during the NFL Playoffs, the Madden NFL 20 Challenge (Jan. 30-Feb. 1) will occur during Super Bowl weekend, and the season’s Madden Bowl will happen during the NFL Draft weekend from April 23-25.
SNICKERS and Pizza Hut have been announced as this season’s sponsors, with SNICKERS returning from the Madden NFL 19 Championship Series . During major competitions, matches will be played in the in-game Pizza Hut Stadium, which EA Sports said in a release marks the first official digital stadium rights deal in esports. SNICKERS, meanwhile, will continue to present top highlights and moments from matches. Both are current NFL sponsors.
Related Article: How Madden Championship Series Helps NFL Sponsors Reach a New Audience
“Last season was a monumental year for the Madden NFL Championship Series as millions competed and we achieved record viewership,” said Madden NFL Competitive Gaming Commissioner Matt Marcou, in a release. “In continued partnership with the NFL and its 32 clubs, we intend to accelerate player and spectator growth by aligning closely with the NFL calendar. Football fandom and Madden NFL engagement feed off each other and we’re confident this connection will further inspire our players and spectators.”
EA Sports has not yet announced the prize pool for the season. The publisher will host a Twitch livestream tonight about the Madden NFL 20 Championship Series, and will launch a website thereafter with additional details. The Madden NFL 19 Championship Series had a $1.255M USD total prize pool.
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