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The Gillette Gaming Alliance, a promotional content program featuring video game streamers, returns for another year. The series is part of a continuing three-year partnership between livestreaming platform Twitch and Gillette, and will see five popular personalities create content for their fans in collaboration with the men’s grooming brand.
The Alliance will also support the “Bit for Blades” program, which awards Twitch Bits (the platform’s virtual currency) to those who purchase products from Gillette’s online store. Financial terms of the partnership between Twitch and Gillette have not been disclosed.
This year’s collective of streamers consists of Ben “Dr Lupo” Lupo (3.5M Twitch followers), Nate “Nate Hill” Hill (768K), David “DogDog” Caero (583K), Alan “Alanzoka” Ferreira (2.1M), and Victor Paul “Elded” Calderón (1.5M). Last year’s Alliance featured a total of 11 streamers (one per country), one of which, Jack “CouRage” Dunlop, boasted 2.1M followers before he moved to YouTube as part of an exclusive streaming agreement.
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