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- Turtle Beach will activate onsite at this weekend’s Made in America Festival as its official gaming partner.
- The headset brand will have a backstage gaming lounge where artists and celebrities can play games. Turtle Beach will create and share social media content from the lounge.
- Philadelphia’s eighth-annual Made in America Festival—curated by rapper JAY-Z—features performers such as Cardi B and Travis Scott.
Gaming headset maker Turtle Beach announced today that it will be the official gaming partner of this weekend’s Made in America Festival in Philadelphia from August 31-Sept. 1.
The annual concert festival—which is curated by rapper JAY-Z and produced by Roc Nation and DPS—features four stages of music from a variety of genres, with artists such as Cardi B, Travis Scott, and James Blake headlining this year’s event.
Turtle Beach will activate onsite with a backstage gaming lounge in the Artists’ Village, letting performers and other VIPs play games over the course of the two-day event. The company’s headsets will feature prominently in the lounge, and Turtle Beach will be creating social media content with artists and celebrities in the space.
“Partnering with Made In America Festival paints a very clear picture of the sheer strength and depth of our brand, as Turtle Beach is at the forefront of driving the convergence between gaming and pop-culture,” said Turtle Beach CEO Juergen Stark, in a release. “This year’s festival allows us to work with gamers who happen to be some of the most famous musical artists and athletes in the world, to create stories and amazing moments for fans of gaming, music, and entertainment alike.”
Turtle Beach sponsors several esports organizations, including OpTic Gaming and its Houston Outlaws Overwatch League team, as well as Astralis and Supremacy.
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