The Story Mob Adds Maik Matischak as Head of European Sports & Partnership

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• The Story Mob, an esports communications consultancy, appointed Maik Matischak as its new head of European Sports & Partnerships.
• Matischak is set to lead the consultancy’s expansion into sports and partnerships in Europe and in building up The Story Mob’s European headquarters in Berlin.
• Matischak brings several years of communications experience in the sports and gaming industry, working for companies including NBA Europe, AMD, EA SPORTS, and NFL Europe.

Today, esports communications consultancy The Story Mob announced the addition of Maik Matischak to its team. Matischak, a former NBA Europe associate vice president, will serve as head of European sports and partnerships.

Based in Berlin, Matischak will lead The Story Mob’s expansion into sports and partnerships in Europe and develop esports strategies for traditional sports and brand entities active in the esports landscape. Additionally, he will be responsible for building up The Story Mob’s European headquarters in the German capital. He will work closely with the company’s founders Kalie Moore, Nicola Piggott, and Anna Rozwandowicz in expanding The Story Mob’s European business.

Matischak comes from the NBA, where he led the communications department for Europe and the Middle East as an associate vice president. In addition, he oversaw the holistic go-to-market strategy for Germany as an associate vice president at NBA Germany.

Before his five and a half years with the NBA, Matischak was with Advanced Micro Devices (AMD), a U.S. multinational semiconductor company. Previously, he held the role of senior international PR manager for EA SPORTS in Geneva, Switzerland. Matischak also served as PR director of NFL Europe franchise the Berlin Thunder, and subsequently as director of communications with NFL Europa in Frankfurt, Germany.

“Through our work with traditional sports and esports organizations, like the Premier League or G2 Esports, we’ve already seen how fast both types of sport are growing together,” said Rozwandowicz.“ Teams, leagues, and federations on both sides are hungry for strategic communications counsel, that combines the best know-how and expertise in their esports-efforts and helps them speak to their fans in an authentic way. Maik, through his wealth of experience in the world of sports and beyond, is the perfect fit to lead our business development efforts in Europe across traditional sports and in the partnerships sectors.”

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