Spanish esports organization Team Heretics has signed a sponsorship deal with Babybel, a cheese snack brand owned by the Le Groupe Bel. While financial details of the agreement were not released, the two will work together to create content to bring healthy eating initiatives and activations specifically tailored towards gamers.
The partnership was announced on video via the team’s official YouTube channel.
Babybel joins adidas, Logitech, KFC, SanMiguel, and GFUEL as sponsors for the organization that fields teams in Fortnite, Counter-Strike: Global Offensive, and Rainbow Six: Siege.
Recently, the esports ecosystem in Spain has seen significant growth as the Vodafone Giants added new sponsors such as Chupa Chups and Nike. G2 Esports renewed its deals with Logitech and AOC, as well as taking on Chips Ahoy! as a new sponsor.
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