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- Orange has re-signed a sponsorship deal with Team Vitality for 2020.
- The partnership includes logo placement, brand activations, and content creation.
- Digital brand activations will take place in collaboration with Rush Esport.
Orange, a global telecommunications company based in France, has re-signed to be a major sponsor of Team Vitality. Team Vitality and Orange began the partnership in 2019 and will now see it run until 2021.
“We are delighted that Orange is renewing its trust in the team after an incredible first-year partnership, during which we managed to exceed all the objectives that have been set with respect to the main areas of communication, business and sports,” said Nicolas Maurer, CEO of Team Vitality. “As with other partners, it was, from now on, important for us to be able to project into the future with our major partner and it is a great satisfaction for Team Vitality to extend this collaboration until 2021.
The partnership includes the use of the Orange logo on the front of Team Vitality jerseys, physical brand activations allowing fans to meet players, and digital brand activations in collaboration with Rush Esport, a multi-platform tournament host.
Team Vitality is also sponsored by adidas, Gaming Campus, Quersus, Razer, and Renault Sport.
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