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- Play-for-fun gaming website PartyCasino.Fun is Luminosity Gaming’s latest sponsor.
- The partnership includes logo placement on Luminosity jerseys, sponsorship at this past weekend’s EGLX convention, and sponsored social media polls.
- PartyCasino.Fun joins other Luminosity sponsors META Threads, SCUF Gaming, and Foodora.
Luminosity Gaming has added online casino platform PartyCasino.Fun as its latest sponsor, with the partnership spanning logo placement on team jerseys and other planned activations.
PartyCasino.Fun was recently launched by GVC Holdings as a play-for-fun gambling website with no real money involved. GVC Holdings operates gaming brands across the world and is listed on the London Stock Exchange, with 2018 net revenues topping $3.27B USD.
In addition to jersey branding, PartyCasino.Fun sponsored the 19+ gaming lounge at this weekend’s Enthusiast Gaming Live Expo (EGLX) video game convention in Toronto. Enthusiast Gaming is also the parent company of Luminosity Gaming. Furthermore, Luminosity will post sponsored social media polls through the end of the year to help drive awareness of PartyCasino.Fun.
“The partnership with PartyCasino.Fun is exciting for us and validates the size and scale of our combined media and gaming platform,” said Enthusiast Gaming President Menashe Kestenbaum, in a release. “We used the sales and marketing expertise of our newly-formed direct sales team, to create a unique, customized marketing strategy for PartyCasino.Fun to reach their media and sponsorship goals. It is encouraging to see our sales force already delivering value and driving revenue. We look forward to partnering with PartyCasino.Fun, and working closely with their team!”
Luminosity Gaming is also sponsored by SCUF Gaming, META Threads, and restaurant delivery service Foodora.
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