Mentioned in this article
- Jarosław “pashaBiceps” Jarząbkowski has signed a deal with LV BET to be an esports betting ambassador for the company.
- The former Virtus.pro player will be “heavily involved” in social media campaigns and product activations.
- LV BET, an online sports bookmaker, is looking to expand into the esports betting space.
Jarosław “pashaBiceps” Jarząbkowski, a former member of Virtus.pro’s Counter-Strike: Global Offensive team, has signed a deal with LV BET to become one of the site’s esports betting ambassadors. Jarząbkowski is known in the esports community for being a CS:GO Major champion.
As a brand ambassador, Jarząbkowski will be “heavily involved” in the marketing and advertisements of the site. From social media campaigns to product activations, Jarząbkowski will see a large role not only in promoting the site but how to promote the site, according to a release.
LV BET is primarily a bookmaker with a license in Malta that facilitates online betting in sports and now esports. The company is the official betting partner of the Vanarama National League, a division of the English football league However, as it stands, CS:GO is currently the only esport available for betting, but this could be changing soon, according to LV BET.
“We are pleased to take this exciting next step into the world of esports so quickly. We have one of the most popular esports players in the world playing in our team,” said Łukasz Kieza, head of marketing at LV BET. “Our players are becoming more and more active in the field of esports every month. Thanks to this, we at LV BET, are able not only to develop our product but also expand our activities in new markets, which can undoubtedly include esports.”
This is yet another ambassadorship for the CIS esports organziation, as Virtus.pro’s Dota 2 player Roman “RAMZES666” Kushnarev signed a deal with Head & Shoulders which saw the 20-year-old featured in a shampoo commercial.
The 31-year-old Jarząbkowski has won over 40 events with winnings totaling over $600K USD while playing CS:GO.
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