Indian esports organization SouL promoted a local web series called Raktanchal during a livestream on June 8. The series is available to watch on MX Player, an Indian digital platform owned by the Times Group. SouL is one of the most well-known PUBG MOBILE teams in the South Asian region, and the face of the team, Naman “MortaL” Mathur, personally has over 5M subscribers on YouTube.
The promotional event saw players change their gamertags from SouL to Raktanchal during Mathur’s livestream. He spoke briefly about the series as he compared its concept to that of PUBG MOBILE while encouraging his viewers to give it a watch. Having teased a big announcement over the course of the last week, the viewership for this stream was also above average, and the stream currently has over 2M views on YouTube in less than 24 hours since originally airing.
This isn’t the first time Mortal has partnered with an OTT platform for promotional activities. In 2019, Mortal and members of SouL ran an event with Indian actor Manoj Bajpayee to help promote the Amazon Prime series, The Family Man. Earlier this year, Mortal also worked with Netflix India and Indian streamer Shagufta “Xyaa” Iqbal to promote the action thriller, Extraction. He also teamed with Bollywood actor Tiger Shroff in another event to promote Call of Duty: Mobile. Shroff, who has over 22M followers on Instagram, also promoted his film, Baaghi 3, during the event.
Shounak Sengupta is a staff writer for AFK Gaming.
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