Grubhub Named First Sponsor of ESL Collegiate Platform

Mentioned in this article

• Food delivery service Grubhub will sponsor the ESL Collegiate Fall Invitational, and is the first sponsor of the ESL Collegiate platform.
• The League of Legends competition will feature sponsored “Cast & Chat Chowdown” broadcast segments.
• The Big East and other yet-to-be-announced conferences will compete.

ESL has announced that food delivery service Grubhub will be the first partner for its ESL Collegiate platform, and will sponsor the ESL Collegiate Fall Invitational.

The League of Legends competition will take place between Nov. 2 and Dec. 8 and feature several college conferences. Only the Big East, which includes colleges such as DePaul University and Villanova University, has been confirmed so far.

The broadcasts will feature a sponsored “Cast & Chat Chowdown” segment, and fans will be able to vote on the kind of food that the analysts and commentators eat. Additionally, students within the participating conferences will receive discounts on Grubhub orders.

“Esports has become an incredibly exciting industry that’s seen extraordinary growth, and it ties in naturally with what we do,“ said Grubhub VP of Brand Marketing and Creative Jessica Burns, in a release. “With our integration into the ESL Collegiate Fall Invitational, we’re able to tap into a core audience across college students and gamers, giving them the food they crave to get through the competition.”

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