ESL’s national competition for Germany has named Bitburger 0,0% as premium partner for 2020. For two seasons, the non-alcoholic beer brand will support ESL Meisterschaft competitions for Dota 2 and Warcraft III: Reforged—following an initial campaign in a May 19 live stream integration.
Financial terms were not disclosed.
Bitburger has cooperated for the ESL One Hamburg Dota 2 competition over the past two years, with today’s announcement taking the deal to a national level.
Bitburger 0,0% itself will be present as the “official refreshment partner” for various upcoming competitions. Integrations include presenting rights to the prematch segment in the online Grand Finals, and non-alcoholic drinks provided to players, crew, casters, and players on-site.
In previous years, Warsteiner has been a partner of ESL’s German competitions. The beer brand has also signed with Freaks 4U Gaming’s 99Liga competition.
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