Global gaming and esports marketing agency Freaks 4U Gaming has promoted Cindy Chou to the role of Director of Corporate Communications, effective immediately.
Chou has worked for the company since 2016, first joining as a Senior Marketing Manager based out of the APAC office in Taipei. She currently works from the Freaks 4U Gaming office in Boise, Idaho.
In her newly created role, Chou will be responsible for strengthening the Freaks 4U Gaming brand by defining communications strategy, cultivating media and stakeholder relations, building thought leadership and supporting internal communication.
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Referring to her previous role, Freaks 4U Gaming called Chou ‘instrumental in managing and growing key accounts, leading pitches as well as planning and executing global and regional projects, with a proven track record of cross-continent activations including product launches, tournaments, influencer campaigns and video productions’.
Prior to joining Freaks 4U Gaming, Chou worked in various account management and communications capacities, namely PR agency, luxury retail and technology start-ups.
Freaks 4U Gaming CEO Michael Haenisch commented: “Cindy has been at the forefront of our business representative of the Freaks DNA, her success can be attributed to strong business acumen and exceptional communication skills. With her background and experiences, I am confident that she will continue to succeed as an invaluable asset to the team.
“Furthermore, as a company we value professional and personal growth for our employees, striving to offer advancement opportunities whenever possible – I am pleased to have looked no further than filling an important position with one of our own.”
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Haenisch went on to say that the company has been in a growth trajectory despite ‘some setbacks’ experienced during the pandemic. That growth, he explained, included several aspects of the business from client rosters to projects, employee hires and global reach.
“Having more stakeholders than ever before, we see the need to focus more on our very own storytelling not just to have a cohesive voice as a brand, but most importantly communicating our intention and values responsibly as an employer and one of the key players in this ecosystem,” he said. “We, therefore, have created a role dedicated to lead out our communications and public relations efforts.”
Esports Insider says: Cindy Chao’s promotion is significant for several reasons. Hiring from within shows that Freaks 4U has faith in its own talent, which is important for a company that specialises in communities and influencers. The creation of the Corporate Communications position also signals that a lot more growth is on the horizon. Based on her track record, it looks like Chao can handle it just fine.
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