Hotdrop, an esports and gaming creative marketing agency, was officially announced today. Led by former ESL UK Marketing Director Heather Dower, Hotdrop has been in operation since January, and has provided support for local partners and events including ESL’s Rainbow Six Siege Premiership, Intel’s FutureGen leadership campaign, and public relations management for team organization Endpoint.
According to the announcement, Hotdrop’s founding team includes broadcasters, videographers, designers, and marketers. Due to the novel coronavirus (COVID-19) pandemic, the company has implemented remote workflows, and shifted its marketing campaigns to online formats.
In the near future, Hotdrop will provide marketing and dissemination support for the Weavr Consortium, a broadcast technology project led by ESL UK that received £5.8M ($7.5M USD) in UK government funding last year.
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