- Florida Mayhem has partnered with Zaxby’s as the official match time meal at upcoming Mayhem events.
- This deal follows parent company Misfits Gaming Group’s recently announced sponsorship agreement with SoFi.
- The novel coronavirus (COVID-19) pandemic has Zaxby’s and Mayhem working together in finding new ways to fulfill the obligations through online initiatives, due to suspension of offline play.
Overwatch League team Florida Mayhem has partnered with Zaxby’s as the official match time meal at upcoming Mayhem events. The partnership will include a tailgating activation and in-store activities to take place later this year.
This deal comes on the heels of a sponsorship agreement between parent company Misfits Gaming Group and SoFi, with the personal financial company initially signed on to sponsor homestand events, but because of the cancelations, has stayed on as a sponsor, adapting to the completely online approach.
There is a distinct parallel between the Zaxby’s and SoFi deals in that both companies signed on to be homestand sponsors that would’ve been the main portion for each partnership announcement. However, with the COVID-19 pandemic affecting the world and esports the way it is, the two have worked together in finding new ways to fulfill the obligations through online initiatives such as the Misfits League of Legends European Championship team’s upcoming show “Misfits Warmup/Cooldown,” which will be on Twitch.
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