The European Masters, a League of Legends showcase tournament, has announced two partners for its 2020 edition. AMD joins as the official graphic card and CPU partner of the competition, and French brand Afflelou as official optical products and hearing aids partner. Brokered by Lagardère Sports, the deals include in-match visuals, broadcast advertisements, and social content.
The tournament, which began its main event on April 22, features the top 20 performing teams from across the European Regional Leagues (ERLS) Spring season. This is the first year that Riot Games will be running production for the event, which will be played online-remote only, due to the novel coronavirus (COVID-19) pandemic lockdowns.
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