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Dallas-based esports organization Envy Gaming announced via LinkedIn, that it has hired Sheri Simonson as its new director of sponsorship activation. Previously, Simonson was a merchandise marketing manager for GameStop, as well as a national media sales executive for The Walt Disney Company.
In this new role, Simonson will be managing market activations for Team Envy, the Dallas Fuel (Overwatch League), and the Dallas Empire (Call of Duty League).
Product and brand sponsor activations are becoming increasingly important to esports organizations that rely heavily on this revenue line item to fund operations. According to Newzoo, brand sponsorships account for over 40% of the total revenue in the esports ecosystem.
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