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League/Tournament Brands:
Over the weekend, the Call of Duty League (CDL) officially confirmed its partnership with the U.S. Army in a one-year deal. The Army had been activating at CDL events since the inaugural weekend in Minnesota, but had not been formally announced as a league sponsor. In addition to existing activations such as the branded “Tactical Play” and highlight review broadcast segments, the U.S. Army will serve as the presenting sponsor for the upcoming Call of Duty Collegiate competition, a competition for college students the details of which have not yet been revealed.
The CDL has signed a multi-year deal with social media platform Twitter, which will serve as the “source for Call of Duty League highlights and community engagement throughout the next three seasons.” The platform has implemented hashtag emojis for each team, and the CDL will utilize Twitter’s tools for fan predictions and to post highlights during broadcasts.
According to Twitter global head of gaming content partnerships, three Call of Duty esports events were among the top 10 most talked about esports events globally in 2019.
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