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- DreamSeat to be the official chair for the HyperX Esports Arena Las Vegas in Las Vegas, Nevada.
- The deal will see 140 Xpression Gaming chairs brought in for player stations, production rooms, and staff offices throughout the facility.
- Tournaments that use the facility can potentially use their logos on chairs, via a system that allows interchangeability.
Today, Allied Esports announced a multi-year deal that will see DreamSeat, LLC and its affiliates, Zipchair and Zipchair Gaming, recognized as the official gaming chair for the HyperX Esports Arena Las Vegas.
The deal will see DreamSeat supply the arena (located inside the Luxor) with 140 Xpression Gaming chairs for player stations, production rooms, and staff offices throughout the facility.
“We have been working with traditional sports franchises for over ten years, and have perfected elevating the fan and player experience in regard to all aspects of seating,” said Chandler Suprina, president of DreamSeat. “We are excited to introduce our Gaming Chairs and our patented XZipit system to the hundreds of thousands of gamers visiting HyperX Esports Arena Las Vegas every year, along with the many leagues, teams, and sponsors who host events and will have their logo prominently displayed on every chair. Day-to-day, week-to-week, and event-to-event.”
The deal includes a revenue share opportunity for partner use of logos on an event-by-event basis. Additionally, DreamSeat will have a retail presence inside the arena and online.
DreamSeat also recently announced a partnership with Envy Gaming to supply chairs for that organization’s new training and practice facility in Dallas, Texas, and is the official chair supplier of the Overwatch League, Misfits Gaming Group, and Eastern Collegiate Athletic Conference (ECAC) Esports.
HyperX Esports Arena Las Vegas will welcome the League of Legends All-Star 2019 event from Dec. 7-8, showcasing the top League of Legends professionals and streamers in the world. The venue recently hosted the North American Regional Finals of the Capcom Pro Tour and the Grand Final of the Simon Cup, a national amateur esports tournament featuring Fortnite, co-produced by Allied Esports.
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