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Activision Blizzard analytics executive Kasra Jafroodi is leaving the company to join rival video game publisher Riot Games. Jafroodi, who was Activision Blizzard’s Esports strategy and analytics lead, will now head up business strategy for Project A, which is the new, currently untitled tactical first-person shooter game that Riot Games has in development.
Riot Games unveiled Project A last month during its 10th-anniversary celebration of League of Legends, and it is the first game Riot has ever developed outside of the League of Legends umbrella. Jafroodi, whose last day at Activision Blizzard is today, was a key executive in overseeing the company’s burgeoning relationship with Nielsen.
Adam Stern is a staff writer for Sports Business Journal, where this story first appeared.
Esports Rising – Nov. 14 | Who Is Attending?
Esports organizations in the likes of Team Liquid, 100 Thieves, Gen G. Game developers, including Riot Games and Blizzard. Non-endemic sponsors such as adidas, Anheuser-Busch InBev, and Jack in the Box and more. Sponsored by Lagardère Sports, and presented by Sports Business Journal / Daily, with support of The Esports Observer.
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